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SEO - Search engine optimization: the process of making your site better for search engines.

Googlebot - The generic name of Google's crawler.

Crawler - Automated software that crawls (fetches) pages from the web and indexes them.

Google crawls the web, looking for new pages, then indexes them (when appropriate). Google discovers URLs by following links, by reading sitemaps, and by many other means.

Crawl - The process of looking for new or updated web pages.

To index is when Google fetches a page, reads it, and adds it to the index: Google indexed several pages on my site today. The index entry for each page describes the content and location (URL) of that page.

Index - Google stores all web pages that it knows about in its index.

Here's a short glossary of important terms used in this guide:

We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Search Central Help Community. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide apply to sites of all sizes and types. SEO is about helping search engines understand and present content. One of those users is a search engine, which helps other users discover your content. You should build a website to benefit your users, and gear any optimization toward making the user experience better. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Search engine optimization (SEO) is often about making small modifications to parts of your website. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you. If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. Search Engine Optimization (SEO) Starter Guide Who is this guide for?